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| Marissa Mayer is the CEO of Yahoo. |
Marissa Mayer is revitalizing the culture at Yahoo by
focusing on three major areas: mobile advertising, acquiring smaller tech
companies and personalizing the web for its users. Employees at Yahoo will be
rewarded with more ownership and project resources if they accomplish reaching
100 million users or $100 million in revenue. Mayer has been Yahoo's 5th CEO in 5 years.
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| Yahoo! headquarters in Sunnyvalle, California |
Yahoo dominated the online scene in the 1990s and early
2000s. During this time, Yahoo was the search engine leader of web traffic and
capitalized on this opportunity by selling display advertising. Within the last
ten years, Google and Facebook have become the main sources of search for
online users. Yahoo has transitioned
away from serving as a search engine to focusing on providing e-mail, enhancing its mobile
and Internet advertising, and purchasing tech companies for their tech talent
rather than their product offering.
Mayer was one of the first two dozen employees at Google and
accumulated 14 years with the tech giant as she climbed the corporate ladder.
She is applying her drive to restoring profitability at Yahoo and earlier this
month, Yahoo announced a $3 billion return to shareholders after selling a
portion of its equity in the Chinese site Alibaba for $7.1 billion.
In an effort to re-brand its image, Marissa Mayer is shifting
the strategy for Yahoo. The company recognizes itself now as “the premier
digital media company,” but only time will tell if this old dog has some new
tricks.
Will Marissa Mayer be able to restore Yahoo as a successful company again?
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