The Social Election: 2012

Democrats & Republicans will take the debates to social media.

The presidential election is coming up this November and political campaign managers and party representatives are leveraging social media to reach voters. Historically, the 18-25 year old voting demographic is least likely to vote. However, Obama and Romney are positioning their values and party image to appeal to the young voting generation. It's no debate that this election will be taken to the social media arena. Click on either candidates' names above to connect with their Facebook pages!

Barack Obama

Tampa, Florida will experience an influx of 15,000 journalists next week as delegates, lobbyists and party activists join for the Republican National Convention. The week following the RNC will be the Democratic National Convention in Charlotte, North Carolina. Each presidential election increases in the amount of advertising dollars spent. Today PAC funds are dedicated to producing  pre-packaged, made-for-TV events designed to showcase each nominee to a nightly audience of about 20 million people. Politicians are sweet talkers and are quickly becoming savvy with social media. 

Social media madness for 2012.

Twitter will be a very popular political tool in this election as candidates jab each other online and update polls when it comes time for voting. The 2012 election is significant because social media will be relied on so heavily to track voting results and create viral marketing to appeal to voters. In 2004, the Democratic Party allowed bloggers at the convention, but this election in 2012 will see social media become mainstream. Some political reporters are referring to this election as the Bitter Twitter campaign because jabs are taken in 140 characters or less and then sensationalized on the news networks and popular blogs.

When it comes to the presidential election, a lot of what it comes down to is what party can create the most noise and effectively leverage the advertising channels to reach more voters. I guarantee Facebook, Twitter and YouTube will be capturing all the debates and future promises so that whoever is elected into office will always have a record of what was said.

Mitt Romney

Pandora radio has embraced the 2012 presidential election by running ads for Democrats and Republicans that target listeners by zipcode and those who enjoy the free version of Pandora. TV ads are proven to increase awareness, but social media offers the ability for followers to engage and be more involved than just watching a TV message.

Will America be voting for the next president via text or Facebook in 4 years?

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