The creators and marketers behind the development of this application wanted to give users a creative photography platform. In a world that has seen the widespread success of Instagram, nothing less than a creative platform could stand a chance. The application had to search for a way to simplify a technical work of art into a user-friendly tool that also allowed sharing. Beck and Burg's inspiring photography had to be understood by the laypeople to be successful.
"The process is simple: capture a two-second scene, then with a few finger swipes paint the area you'd like to animate," said Mark Homza, CMO and co-founder of Flixel. "The rest of the image stays still, while the motion repeats."
Beck and Burg have given the world a way to legitimize GIF images, giving this work of art an aesthetic that sets it aside from video and still photography alike. And with the work of Flixel, anybody can find an unlimited amount of ways to create stunningly beautiful works of art that can easily be shared on social media. By encouraging participation and standing out with a unique take on art, Flixel could very well be the next great photo sharing application (after Instagram) that people are jumping on board for.
The following is a commercial that was made for the application. I feel that it does a great job at sharing the qualities of this product (and form of art), as well as emphasizing its ease of use.