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Earlier today, Chris Taylor reported on
Mashable about a new feature that Google is rolling out. One million beta testers are being sought out to test out a feature that will show results from
Gmail when you search in Google. The results will appear on the right-hand side of the screen (where pay-per-click advertisements usually can be found).
With this feature, Google is essentially doubling the amount of data that users search with each query - Gmail data is about the same size as the search database.
When users are searching on Google, they have the option to "hide personal results" - giving you privacy if you are searching with company nearby.
While this new search feature is a phenomenal display of how much data Google searches in under a second, I still think the personal results will be irrelevant to a majority of the Gmail users. Most people have their personal email accounts managed so that they know (at least vaguely) what messages are being stored. Along with that, most personal users probably don't search for things on Google that they are already discussing in email dialogue.
The only Gmail users that will benefit from the new search feature will be the following: 1) People who collect offers from companies whose mailing list they have signed up for, and 2) Topic specialists.
The users that collect advertisements from companies might do a search and remember that they had a coupon code that they could use on a next purchase - making for a quick copy-and-paste. The topic specialists will be those who follow tons of news regarding an industry, hobby, or their profession. For example, a marketing professional might follow news from tons of stories (such as social media marketing, advertising, mobile marketing, etc.). That way, doing a search might yield some articles that he or she already has in Gmail.
Overall, I don't think that the new search feature for Google is very relevant. However, I still think that it is impressive that Google is doubling the amount of data that is being used for their search engine.
What do you think about this feature? Are any of you beta testers? Let me know.